Myntra, a key player in India’s fashion e-commerce sector and part of the Flipkart Group, has officially launched Myntra Global, a platform aimed at delivering Indian fashion to consumers in Singapore. The initiative specifically targets the 650,000-strong Indian diaspora residing in the region, with the platform already attracting 30,000 organic visitors, according to CEO Nandita Sinha, who made the announcement on Monday.
The new platform will offer a curated selection of 35,000 styles from 100 popular Indian fashion brands across diverse categories, including apparel, footwear, accessories, and home goods.
Among the brands featured at launch are:
- Aurelia,
- Global Desi,
- AND,
- Libas,
- Rustorange,
- Mochi,
- W,
- The Label Life,
- House of Pataudi,
- Chumbak,
- Anouk,
- Bombay Dyeing,
- Rare Rabbit, and
- Nasher Miles,
alongside several others.
Sinha highlighted the strategic importance of the move, noting that it will support the global expansion of Indian fashion brands and create significant growth opportunities beyond domestic borders.
“Our journey of nearly two decades has been paved by the love of millions of customers and thousands of brands who trust us to make their fashion dreams possible,” said Sinha. “The launch of Myntra Global marks a milestone moment for Myntra. With our expertise in serving customers at scale and the exceptional offerings from some of the most loved brands, we are confident that Myntra Global will delight Indians living abroad and keep them connected to their roots, in style.”
The company also plans to continuously evolve and scale the Myntra Global platform to suit the needs of the Singaporean market. Currently available via mobile web and desktop, the platform will rely on third-party cross-border logistics partners, ensuring that customers receive their orders within an average of 4 to 7 days.
Myntra is already a dominant name in Indian e-commerce, boasting over 70 million monthly active users and a catalogue of more than 3.9 million styles across 9,700+ domestic and international brands. The company fulfills orders across 95% of India’s pin codes and is owned by Walmart through its subsidiary Flipkart.
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