The unexpected showstopper of Australian Fashion Week wasn’t a luxury handbag or a pair of designer heels—it was a camera. More specifically, the instax mini 41, a sleek instant film camera, made a striking debut both on and off the runway, quickly becoming the must-have accessory of the season.
Far from a mere gadget, the instax mini 41 played a central role in two major shows: Albus Lumen and Iordanes Spyridon Gogos. Designers, models, and front-row fashionistas were seen snapping moments with the new camera, celebrating its blend of practicality and style.
But the camera didn’t just stay backstage or in the hands of guests—it actually became a part of the fashion collections. Designer Jordan Gogos, known for his avant-garde and culturally rich presentations, incorporated instax mini prints directly into his fifth Australian Fashion Week show. His vibrant, sculptural pieces, heavily inspired by his Greek heritage, were some of the most talked-about of the entire event.
In a standout moment, First Nations model Tynga Williams walked the runway in a bold dress crafted entirely from linked instax mini prints. The slinky, armor-like creation drew widespread attention for its creativity and emotional depth.
“instax has always been more than just a camera to me – it’s a time capsule, a way to hold onto these emotions and memories,” said Gogos. “That emotional thread is what made this partnership feel so natural. Just like my designs, instax celebrates individuality, storytelling, and the beauty of capturing life as it happens.”
Albus Lumen, meanwhile, used the camera to commemorate a major milestone: its 10-year anniversary. The show featured two ethereal runway looks adorned with instax prints, weaving memory into the very fabric of fashion. Show guests also received their own take-home mini prints—turning the experience into a tangible keepsake.
“The Albus Lumen 10-year anniversary show is dedicated to our friends, family, and everyone who has supported the brand over the years,” said Creative Director Marina Afonina. “So many memories have been created and captured during these incredible adventures across Sydney and around the world. instax has played a big part in documenting these special moments that will forever be part of Albus Lumen’s history.”
As for the camera itself, the instax mini 41 blends vintage charm with modern functionality, making it the ideal tool for spontaneous memory-making. Priced at $179, the camera offers a host of user-friendly features: a built-in selfie mirror, close-up mode, auto exposure, and automatic light adjustment—ensuring beautiful, crisp images no matter the lighting conditions.
The close-up mode solves a common frustration by aligning the viewfinder with the actual print area in close-range shots. Meanwhile, the automatic light adjustment intelligently calibrates exposure based on ambient lighting—perfect for those unexpected, candid moments.
Compact yet powerful, the camera delivers high-quality instant photos and elevates any outfit it’s paired with. This stylish edge likely explains why the partnerships with forward-thinking brands like Gogos and Lumen felt like such a natural fit.
The instax mini 41 has proven to be more than just a tool for photographers—it’s a new kind of accessory, one that speaks to nostalgia, style, and self-expression. At this year’s Australian Fashion Week, it quietly stole the spotlight—one snapshot at a time.
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