Since launching Beare Park in 2021, Gabriella Pereira has carved out a distinctive niche for herself, offering timeless, luxurious staples that blend effortless sophistication with understated elegance. With the brand now gracing the shelves of Bergdorf Goodman and Harrods, it has earned a reputation as a go-to destination for women seeking versatile, high-quality pieces. However, the Australian Fashion Week 2025 runway marked a significant shift in direction for Beare Park, as Pereira introduced a collection that combines sultry femininity with bold masculine tailoring.
The show, set against a dimly lit runway and accompanied by a haunting 1940s gospel compilation, set an atmospheric tone for the evening. As models, illuminated by a single beam of narrow light, made their way down the catwalk, their movements emphasized the collection’s juxtaposition of softness and strength. The pieces, which included gowns and low-slung skirts that draped effortlessly over the body, captivated the audience with their sensuality and confidence.
Pereira’s latest collection embraced new territory with flashes of chartreuse silk and black French lace, elements that introduced a distinctly sexy appeal into Beare Park’s signature aesthetic. This daring exploration into sensuality marked a bold departure for the designer, who won the Australian Fashion Laureate Emerging Designer of the Year in 2024. “Lace evokes a sense of sensuality that we haven’t previously explored. I love it styled with our sharp tailoring – it’s such a great juxtaposition of power and intimacy,” she explained.
While the vintage femininity of the gowns was a standout, the collection also showcased the masculine tailoring that Beare Park is known for. Outerwear pieces such as a cardigan jacket, an oversized collarless blazer, and a classic trench coat highlighted the brand’s continued commitment to structured designs. The collection struck a careful balance between these two elements, reflecting the evolution of Pereira’s design approach.
For Pereira, this collection was inspired by two distinct influences. “I’m usually inspired by my Mum, I grew up pinching things from her wardrobe and copying her style to form my own,” she shared. “However, this season, I feel like my Dad’s style has surprisingly been of influence.” The collection featured several “Dad-coded” moments, including a zip-up sporty jacket, an oversized double-breasted duster coat reminiscent of one her father wore in the 1980s, and touches of corduroy, adding a masculine edge to the collection’s otherwise feminine sensibilities.
The second source of inspiration came from the glittering jewelry of Beare Park’s partner, Chopard. “We were drawn to the geometric precision of Chopard’s Ice Cube jewelry, which inspires the balance of structure and texture I played with,” Pereira explained.
Reflecting on the collection, Pereira noted, “I think the collection has a sharper edge than what we have previously presented,” signaling Beare Park’s ongoing evolution as a brand that continues to push boundaries while maintaining its core identity.
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