Louis Vuitton reveals its Pre-Fall 2025 Menswear Collection Campaign, curated by Pharrell Williams, embarking on a cross-continental journey from Paris to Miami.
The campaign, featuring photography by Rosie Marks and videos by Gregoire Dyer, explores the essence of recreational dandy dressing through a contemporary lens, blending traditional elegance with modern sensibilities. The collection is presented in two distinct chapters, showcasing ready-to-wear, bags, accessories, jewelry, sunglasses, and shoes.
The first chapter, known as the transit wardrobe, pays homage to the cruise liner dress code with a modern, sporty take on formal tailoring, balanced by refined loungewear. The materials reflect the luxurious interiors of the floating hotel, while the graphics subtly reference naval iconography. The second chapter, the arrival wardrobe, embraces the beach and pool culture synonymous with Miami. Here, the lines between daywear and loungewear fade, with off-duty looks elevated through Louis Vuitton’s signature craftsmanship, blending leisure with high-end style.
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