Luxury leather goods and lifestyle brand Nappa Dori is set to open its first dedicated men’s apparel store in Gurugram this year. This move is part of a broader expansion strategy that includes a stronger foothold in the Middle East and London.
Already present in Dubai and London, Nappa Dori now offers more than 1,500 SKUs covering leather bags, stationery, home décor, and clothing. The brand is steadily evolving into a comprehensive lifestyle label. “We are seriously looking at the travel segment, especially airport stores. India is opening 24 to 28 new airports and that’s a key part of our growth story,” said founder Gautam Sinha in an interview with businessline.
Even as consumer interest in homegrown luxury grows, Sinha has consciously avoided external funding. He emphasized the importance of maintaining creative control and brand integrity. “I could have made a lot of money a lot quicker… but I have picked a harder route. It’s a grind, but one that’s worth the wait,” he remarked.
While premium leather products remain at its core, Nappa Dori has expanded into fashion, home décor, and food and beverage. The company runs five Café Dori outlets, including one in Hyderabad, and is now exploring smaller café formats and deeper expansion in southern India.
According to Sinha, the brand has seen 50–60 percent year-on-year growth over the last three years. Importantly, the company remains profitable and self-funded.
Sinha sees Nappa Dori’s selective scaling as a key strength. “Scarcity is luxury as well. You don’t need to be everything to everyone,” he stated. This philosophy reflects the brand’s broader vision of becoming an experiential lifestyle label that stands apart through authenticity and quality.
Rather than chasing rapid financial returns, Nappa Dori is prioritizing long-term brand legacy. “Legacies are not made overnight. We are trying to create a brand from India which people will remember,” Sinha concluded.
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