In celebration of Mother’s Day in France, which falls on the last Sunday of May, the women’s cycling apparel brand Jelenew has unveiled new additions to its Pregnancy Fit Series. This new release features fresh colors and designs, offering expectant mothers a wider range of cycling gear that accommodates the changes in their bodies while allowing them to maintain an active lifestyle.
The new Pregnancy Fit Performance Short Sleeve Jersey introduces a specially designed loose fit to comfortably accommodate a growing bump. Its zipper pullover design simplifies wearing and removing the jersey while minimizing pressure and friction on the abdomen. To enhance comfort during rides, the back of the jersey uses a high-quality mesh fabric that provides excellent breathability. Alongside the jersey, the Pregnancy Fit Performance Shorts build on Jelenew’s signature “No Bibs, No Worries” philosophy. Tailored specifically for pregnant cyclists, these shorts feature a relaxed fit around the belly, optimal compression, and luxuriously soft fabric to help reduce swelling and chafing. They are equipped with the Elastic Interface® Chamois, which ensures superior shock absorption and relieves pressure on sensitive areas, allowing for a comfortable and enjoyable cycling experience. The shorts are now available in cheerful new colors like yellow and pink, breaking away from traditional dark tones often associated with maternity gear. Both items are designed to be worn beyond pregnancy, offering continued support and comfort for mothers who want to remain active postpartum.
The launch reflects Jelenew’s broader mission to empower women by providing performance apparel that enhances comfort and confidence on the bike. This mission is deeply personal to co-founder Marion Clignet, a former World Champion cyclist and two-time Olympic silver medalist. Diagnosed with idiopathic generalized epilepsy at age 22, Clignet overcame significant challenges throughout her career. Despite her success, she noted a persistent lack of cycling apparel designed with women in mind. This gap inspired her to co-create the “Sprinter’s Jersey Lab” with the Jelenew design team—a project dedicated to developing cycling gear that responds to the unique anatomical and functional needs of female athletes.
Jelenew’s Pregnancy Fit Series is part of a broader commitment to supporting women cyclists at all stages of life. Recognizing the scarcity of suitable maternity cycling gear, Jelenew stepped up in 2023 with the initial launch of its Pregnancy Fit line. This year’s update builds on that foundation by incorporating three essential design features tailored to pregnancy: a structured yet loose fit around the belly, stretchable fabric for flexibility, and well-placed support that avoids any restrictive sensation. By directly addressing the challenges expectant mothers face in finding appropriate cycling wear, the brand is filling a crucial gap in the market.
In addition to its product innovations, Jelenew plays an active role in nurturing the female cycling community through initiatives such as the Jelenew Ride Leader program and the Tour de France Féminin Originals on Tour. These projects aim to spotlight women in leadership roles within cycling, inspire others to join the sport, and celebrate the personal journeys of female riders. Through these efforts, the brand encourages women to explore cycling as a form of empowerment and community building.
Jelenew remains steadfast in its dedication to supporting women in cycling at every stage of their lives. From first-time riders to Olympic athletes, from pregnancy to postpartum, the brand continues to innovate and advocate for inclusivity in the cycling world. With each new product and initiative, Jelenew reaffirms its commitment to riding alongside women, wherever their journeys may lead.
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