Australian menswear brand Politix has officially entered the South African retail landscape through a strategic partnership with Woolworths, a move that marks a pivotal expansion for the label renowned for its contemporary style and precision tailoring. The brand, which operates under the Country Road Group owned by Woolworths Holdings Limited (WHL), launched its first South African stores in October 2024 at key locations including the Mall of Africa, Fourways, and Rosebank.
With a legacy spanning over four decades, Politix has become a household name in Australia for its fashion-forward menswear that blends expert tailoring with modern aesthetics. Targeting a demographic of style-conscious men aged 18 to 35, Politix offers a versatile range of apparel—from business-ready suits to casual pieces designed with a sharp, contemporary edge.
The brand’s debut in South Africa reflects WHL’s broader strategy to expand and diversify its brand offerings while reinforcing its position in the southern hemisphere’s competitive fashion market. WHL acquired Politix in 2016, adding it to a growing portfolio that includes other prominent Australian brands such as David Jones, Country Road, Witchery, Trenery, and Mimco.
This latest retail initiative comes as Woolworths navigates a challenging operating environment, characterized by declining profits, sluggish sales, and growing competition from international online retailers. Despite these headwinds, the company is pushing forward with efforts to revamp its fashion segment, and the addition of Politix is seen as a key step in this direction.
By introducing Politix to South African shoppers, Woolworths aims to deliver a fresh menswear option that emphasizes quality, comfort, and style. The brand’s mission to help men articulate their individuality through fashion resonates well with South Africa’s diverse and expressive culture.
Consumers now have the option to explore the full Politix collection through Woolworths’ online platform or visit the newly opened stores for an in-person experience. Shoppers can also benefit from personalised service and expert styling assistance in-store.
As Politix builds its presence in South Africa, it sets its sights on becoming a go-to destination for modern menswear, offering a wardrobe designed to deliver the perfect fit and a bold sense of personal style.
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