Deckers Brands ended fiscal year 2025 with impressive top-line growth, reporting a 16.3% rise in annual revenue, reaching US $4.99 billion. This surge was primarily fueled by the continued success of its leading brands, Hoka and Ugg.
The company saw robust performance across its key distribution channels. Wholesale revenue climbed 17.4% to US $2.86 billion, while direct-to-consumer sales increased by 14.8%, totaling US $2.13 billion for the 12-month period ending 31st March 2025. International markets delivered strong results, with revenue soaring 26.3% to US $1.8 billion. Meanwhile, domestic sales in the U.S. rose 11.3%, amounting to US $3.19 billion.
Among its brand portfolio, Hoka led the charge, posting a 23.6% increase to US $2.23 billion. The athletic footwear brand continued to expand its global market share. Ugg also performed solidly, with revenue growing 13.1% to US $2.53 billion, underscoring its resilience and appeal across seasonal collections. In contrast, other portfolio brands — including Teva, Ahnu, and Koolaburra — experienced an 8.6% decline, generating US $221.2 million. However, this dip had minimal impact on the company’s overall growth.
In the fourth quarter alone, Deckers generated US $1.02 billion in revenue, a 6.5% increase year-over-year. Hoka remained the top performer in the quarter, achieving a 10% rise in revenue to US $586.1 million. Ugg followed with a 3.6% increase, reaching US $374.3 million.
President and CEO Stefano Caroti praised the company’s performance, emphasizing that fiscal 2025 delivered record earnings per share and solid brand achievements. He acknowledged the challenges posed by a volatile global trade environment but expressed strong confidence in the future potential of Hoka and Ugg.
Caroti described both brands as “industry leaders” with innovative product lines and clearly defined positions in the market. He also noted that Deckers’ strong balance sheet puts the company in a solid position to withstand short-term global headwinds while continuing its long-term growth strategy.
Due to the ongoing unpredictability in global trade policies, Deckers has chosen not to provide full-year guidance for fiscal 2026. However, the company projects first-quarter revenue for the period ending 30th June 2025 to fall between US $890 million and US $910 million.
Related Topics
- Celebrating AAPI Excellence: Top Fashion & Beauty Brands You Should Know
- Nova Scotia Designer Launches Inclusive Clothing Line Inspired by Late Brother
- Italy’s Fashion Industry Unites to Combat Worker Exploitation with New Transparency Pact
