Pride Month began in 1999 when President Bill Clinton issued a federal proclamation declaring June as “Gay and Lesbian Pride Month.” He encouraged all Americans to celebrate the diversity of the nation and honor the contributions of gay and lesbian individuals. The month was later expanded by Presidents Barack Obama and Joe Biden to include a broader spectrum of queer identities.
As Pride Month has evolved, brands have increasingly used their platforms to celebrate the LGBTQIA+ community through dedicated products and marketing campaigns. These initiatives not only reflect the community’s strides toward inclusion and equality but also highlight the growing representation of diverse gender identities and people of color within the queer spectrum.
Levi’s ‘Meet You In the Park’ Pride Collection
Levi’s 2025 Pride collection, titled “Meet You In The Park,” celebrates queer joy and safe spaces. The line draws from queer liberation iconography and community gathering traditions, incorporating historic symbols like the pink triangle—reclaimed in the 1970s as a powerful sign of resistance and pride. The Levi’s design team worked alongside the GLBT Historical Society’s archives to ensure historical authenticity.
Standout pieces in the collection include the Pride One Family Trucker Jacket, Community Tee, and Pride Retro Mesh Tee. A special edition of embroidered patches and stamps, designed in collaboration with San Francisco tattoo artist José Luis Sanabria, will be available exclusively at Levi’s Tailor Shops beginning June 1.
The campaign features personalities such as country musician Shayne Gottlieb; artist Nora Foss; Malia Spanyol, owner of San Francisco queer bar Mother; Sadyr Diouf, a DJ and actor; and Alicia Sadler, a creative director and filmmaker. Levi’s continues its support for LGBTQIA+ rights through an annual $100,000 donation to Outright International, a global human rights organization.
Converse ‘Proud to Be’ Collection
In its 11th year of celebrating the LGBTQIA+ community, Converse launches its 2025 Pride Collection under the “Proud to Be” campaign. The collection revamps beloved Converse classics like the Chuck Taylor All Star Lift Double Stack, Chuck Taylor All Star XXHi, and Chuck 70 with lively animal prints and flame motifs that mirror the community’s vibrant diversity. Two exclusive Pride-themed T-shirts are also included in the lineup, all available on converse.com.
Converse supports the LGBTQIA+ community beyond June through ongoing donations and partnerships. Since 2015, the company has contributed nearly $3.4 million to organizations such as It Gets Better, The Ali Forney Center, Bagly, The Theatre Offensive, COC Netherlands, Homotopia, and Iglyo.
Betsey Johnson Pride Collection
Betsey Johnson continues its collaboration with the Elton John AIDS Foundation (EJAF) through the 2025 Pride Collection, featuring glitter-covered platform heels, bright handbags, and eye-catching statement jewelry. This exuberant collection is available on betseyjohnson.com.
For every item sold, $1 will be donated to EJAF via the ShoppingGives platform. These funds contribute to the foundation’s global mission to end HIV/AIDS and fight stigma against LGBTQ+ individuals. Since its inception, EJAF has raised over $600 million, helping more than 40 million people around the world gain access to treatment and resources.
Skullcandy ‘All the Love’ Collection
Skullcandy’s All Love Pride Collection 2025 showcases updated rainbow designs on the Dime Evo Earbuds ($59.99) and Icon ANC Headphones ($109.99). The earbuds offer 36 hours of battery life, noise-isolating fit, and a handy clip-on case. The Icon ANC headphones are equipped with active noise cancelation, 60-hour battery capacity, and Skullcandy’s Clear Voice Smart Mic.
Launching on May 27 via skullcandy.com, the collection will support mental health nonprofit To Write Love on Her Arms (TWLOHA). The organization provides resources to LGBTQIA+ individuals facing mental health challenges. Skullcandy has proudly supported TWLOHA for over five years.
Pair Eyewear’s ‘Love Wins’ Pride Collection
Pair Eyewear marks Pride 2025 with its Love Wins Collection, celebrating individuality and acceptance through bold, colorful eyewear. This collection introduces 22 new frame designs alongside 23 returning styles, with inclusive and customizable patterns. The collection is available from May 14 through July 3 at paireyewear.com.
Co-founder Sophia Edelstein shared that Pair Eyewear views glasses as a means of connection, inclusion, and self-expression. For the fifth consecutive year, 20% of proceeds will be donated to GLSEN, an organization committed to LGBTQ+ inclusion in schools. Since 2022, Pair Eyewear has contributed more than $200,000 to GLSEN’s mission.
Drink Gems ‘Love Is Love’ Pride Collection
Drink Gems celebrates Pride 2025 with the “Love Is Love” drink marker set. This vibrant set includes eight heart-shaped magnetic gems in a rainbow of colors, designed to add festive flair to glassware. Priced at $24, the limited-edition set is available at drinkgems.com.
The brand pledges to donate 50% of proceeds to The Trevor Project, a national nonprofit offering critical support to LGBTQ+ youth. The Trevor Project is known for its suicide prevention and crisis intervention services for queer individuals.
Knockaround x The Trevor Project Pride Collection
Knockaround’s 2025 Pride Collection emphasizes self-expression and community support. Featuring rainbow-themed sunglasses and bright towels, the collection is available on knockaround.com with prices ranging from $10 to $180.
In partnership with The Trevor Project, Knockaround will donate $5 per product sold—up to a maximum of $50,000—to support LGBTQ+ mental health services. The brand has previously contributed $160,000 to this cause, underscoring its long-term commitment to making a difference.
These Pride 2025 collections from brands across industries not only celebrate LGBTQIA+ pride through creative expression but also direct meaningful contributions toward advocacy, mental health, education, and healthcare. Whether through vibrant fashion, innovative accessories, or technology, these companies are reinforcing their commitment to visibility, equity, and lasting change within and beyond Pride Month.
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