Nykaa Fashion has announced Bollywood actors Ishaan Khatter and Shanaya Kapoor as its new brand ambassadors, according to a press release issued on Wednesday. The company highlighted that both Khatter and Kapoor, seen as influential tastemakers, embody a fresh wave of style that blends global trends with local energy—mirroring Nykaa Fashion’s own ethos as a platform where international cult labels and innovative Indian designers come together seamlessly. This curation aims to make everyday dressing personal, powerful, and inspiring.
Adwaita Nayar, Executive Director & CEO of Nykaa Fashion and Head of Owned Brands, described Khatter and Kapoor as ideal representatives for the current generation. He emphasized their fearless approach to experimentation, authenticity in style choices, and willingness to push the boundaries of personal fashion. Nayar noted that this partnership celebrates the joy of dressing, whether up or down, while owning one’s narrative. With these actors on board, Nykaa Fashion intends to amplify a bold, inclusive fashion dialogue rooted in self-expression that reflects its community.
Speaking about his association, Ishaan Khatter expressed excitement about being part of a platform that makes it easy and accessible to find fashion that resonates with individual personalities and occasions. Shanaya Kapoor echoed this sentiment, appreciating Nykaa Fashion as a versatile destination that allows her to transition effortlessly between styles—from soft glam to streetwear—offering the best from both global and homegrown brands. She highlighted the platform as a space for people who want to own their stories and celebrate their uniqueness.
Founded in 2012 by Falguni Nayar as a digital-first consumer tech company focused on beauty, Nykaa has since expanded into fashion and B2B sectors. The brand now operates platforms including Nykaa Fashion, Nykaa Man, and Nykaa Superstore, serving over 42 million customers through its online channels and 237 offline beauty stores across India.
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