JunoActive, the women-owned online retailer dedicated to plus-size fashion, is proudly celebrating its 30th anniversary. Since launching in 1995 as a catalog-based company, JunoActive has stayed true to its mission—providing stylish, comfortable, and high-quality clothing exclusively for women in sizes XL through 6X.
Founded and led by women, JunoActive empowers plus-size women to confidently embrace their “Active. Life. Style.” With a focus on top-tier fabrics, intelligent design, and superior fit, the brand crafts versatile apparel to support ease and confidence in daily life.
“Thirty years in business is a huge milestone,” said Jacqueline Mitchell, Co-Owner and Director of Sales and Marketing. “From our catalog roots to our online presence, we’ve stayed committed to offering clothing that delivers comfort, support, and style to plus-size women.”
JunoActive’s product offerings span four core categories: Plus Size Swimwear, Activewear, Casual Wear, and Intimates. Each line is carefully created to meet the specific needs of plus-size bodies, from breathable performance wear to flattering casual styles and confidence-enhancing swimwear and lingerie.
One key element that distinguishes JunoActive is its dedication to authentic plus-size fit. Instead of simply enlarging straight-size designs, the brand uses real plus-size models for fitting and testing. Features like anti-chafe details, thoughtfully placed seams, and multiple fit variations—including full fit, tall, high waist, and petite—allow customers to find pieces that feel tailor-made.
Rejecting the fast fashion trend, JunoActive champions quality and longevity. The brand is aligned with the values of slow fashion, creating timeless, functional garments built to endure, which in turn strengthens customer loyalty and satisfaction.
JunoActive’s evolution includes a past storefront at the Mall of America and a transition to an all-online retail model, reflecting the changing habits of modern consumers. As a small, women-led business, the company has carved out a niche as a trusted expert in premium plus-size clothing.
“As a women-owned small business, we’re proud to be part of the movement making stylish, functional clothing accessible to every plus-size woman,” Mitchell added. “We’re here to listen, evolve, and help women feel confident in clothing made just for them.”
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